Sometimes you get caught up with business matters and do not have time to be bothered by marketing. Marketing is important even though your business have established for quite some time. It is never too late to start planning your branding strategy. In Malaysia, there are numerous branding agency Malaysia companies to help you plan your branding strategy. Here are few tips for branding strategy in case you do not have the extra time and budget.
1. Invest more on your About Us page
How is your current About Us page? Is it short and simple? Try to expand it, let your customers know more about your brand, what it truly is, and how it is created. This page is a chance for your customer to engage with your brand. Don’t be shy, and tell your story to the world.
1. Identify and note down your customer’s persona
Write down your customer’s persona. Customer’s persona represents the target audience based on facts and research. This is to ensure your products, your marketing, and all the contents conform to the persona. Consult to a branding agency Malaysia if you are unsure about your customer’s persona.
1. Have your brand profile documented
Create a guideline of your brand branding agency malaysia profile. Starting with the name, logo, vision and mission, to theme color palette, the meaning of the logo, the target audience, the typography, up to the detail on what your brand does and does not do. This document is very useful as a reminder and as a guideline to your employers. Ensuring all the resources has the same voice about the brand.
1. Let your customers share their experience with you
Not only you that share your brand with the customers, but also let them share with you! Let them upload, send, or share contents of images and video of them with your products and put it on your company’s website! That would be evidences of the engagement of your brand that has succeeded with the customers.
If you have noticed, those tips above do not require you to purchase new resources, simply reconfigure your current branding strategy with the help of branding agency Malaysia.